Our Work

Explore a recent project we collaborated on.

Synopsis

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The Challenge

The American Society of Addiction Medicine (ASAM) identified a significant gap in public knowledge about the importance of seeking treatment from board-certified doctors for addiction. Many individuals were unaware of the specialized care and better outcomes associated with board-certified professionals, leading to suboptimal treatment choices and outcomes.


The Solution

Roket Creatives partnered with ASAM to educate the public on the benefits of seeking addiction treatment from board-certified doctors. Our campaign included research to identify knowledge gaps, compelling narratives, and a mix of digital and traditional media. We secured 17 proclamations across 15 states, collaborated with healthcare providers and influencers, and continuously optimized our efforts. This comprehensive approach significantly increased awareness, enhanced public knowledge, and positively impacted treatment choices, highlighting the value of board-certified addiction specialists.

Client Project: Association X Rebranding

Marketing and Communication Consulting

Research and Planning:

  • Conducted thorough research to understand the knowledge gaps and misconceptions about addiction treatment.
  • Identified target audiences, including individuals seeking treatment, their families, and healthcare providers.
  • Developed key messages emphasizing the expertise and benefits of board-certified addiction doctors.

Creative Development:

  • Crafted compelling and relatable narratives to highlight success stories of individuals treated by board-certified doctors.
  • Designed visually engaging materials, including infographics, videos, and social media content, to convey the messages effectively.

Digital and Traditional Media Integration:

  • Launched a multi-channel marketing campaign leveraging digital platforms such as social media, search engines, and email marketing to reach a wide audience.
  • Complemented digital efforts with traditional media, including print ads, radio spots, and community events to ensure broad outreach.

Advocacy and Proclamations:

  • Actively engaged in advocacy efforts, resulting in 17 proclamation requests signed into action, covering 15 states including the organization’s home state of Maryland.
  • These proclamations helped elevate the importance of board-certified addiction treatment at the state level, enhancing public and governmental support for the campaign.

Partnerships and Collaborations:

  • Collaborated with local healthcare providers, addiction support groups, and community organizations to amplify the campaign’s reach.
  • Engaged influencers and advocates to share their stories and endorse the campaign’s messages, increasing credibility and impact.

Measurement and Optimization:

  • Implemented robust tracking and analytics to measure the campaign’s effectiveness in changing perceptions and increasing awareness.
  • Regularly reviewed performance data to optimize strategies and ensure continuous improvement.
Developed a new brand identity
Crafted a comprehensive communication plan
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Client Project: Nonprofit Y Campaign

Marketing Strategy and Implementation
For Nonprofit Y, we designed and executed a targeted marketing campaign to raise awareness and drive donations for their cause. Our focus was on creating impactful messaging to resonate with their audience.
Implemented social media advertising
Created compelling storytelling content